Lakeland Community College students will be tweeting throughout Super Bowl 49, and they hope the community will tweet along too.
Using #lccsb49, students will be tweeting about the advertisements aired during the game.
The community is encouraged to follow along with the tweets and contribute to the live-tweeting event.
"I have had my students watch the Super Bowl for the commercials as long as I have been teaching," said business management professor Christine Barnes. "With the 30 second 2015 Super Bowl commercials costing $4.5 million, this is a marketing event that cannot be missed."
She said the commercials help lead discussions on what works and doesn't work in advertising.
"We watch for references to the company or brand websites or social media pages and will discuss the effectiveness of the advertisement and the linked page," she added.
Tweeting along during the game was something Barnes started two years ago with her class and has been a great learning tool.
"Twitter is very important in business," she said. "It is a great way for companies to stay connected to their customers, hearing their likes and dislikes in real time. In addition, it can be used to generate awareness."
The Principles of E-Business class discusses how technology and the internet impacts companies including their strategic decisions, brand development and customer service.
To participate in the conversation during the game or to just follow along, log on to Twitter and use #lccsb49